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Friedrich Advertising - Blog

"Get the facts first. Then distort them as you please."

Mark Twain

6 Tips To Success: Achieving A Great Cincinnati Logo Design

6-tips-to-a-great-logo1. Trust your instincts Go to perspective designer or agency websites to check out their logo portfolio. If there isn't one, they may be guarding their client identities. Ask for 3 to 5 logos that best reflect their creative work. If there are samples on the website and you immediately sense "I like these!", then pencil them in as a possibility. If you sense that they don't match your taste, it's time to move on. First impressions generally don't lie ...
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One World Trade Center - A spire or aspired design

911-my-respectful-viewYears ago, I rode the elevator to the observation deck of the World Trade Center. Since the buildings were a fixture on the New York skyline, I recall paying more attention to getting inside and taking those massive elevators to the top. It was an incredible view both outward across the New York City skyline and downward at the tiny streets below. It was truly inspiring. September 11, 2001 was a day that trashed the fond memory and locked in a dark one. Yo...
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Cincinnati Streetcar naming rights

Cincinnati-StreetcarRecently, the naming rights for the Cincinnati streetcar have been in discussions by our city government as a new revenue source. The following is an opinion and concept that I previously submitted to the city. This blog is written to put my two cent in on the conversation. The Cincinnati Streetcar name should reflect the city's heritage first. Sponsoring business(es) should play a secondary "Sponsored by:" roll. A few examples that come to mind are Founta...
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A Florence (Kentucky) Renaissance

Florence-Shops-logoFlorence, Italy was the home to the Renaissance period in art. Out of this time came many Tuscan masterpieces in art and architecture. For our Northern Kentucky "Florence" there is bit of a Renaissance happening too. My artistic contribution was this icon representing a redeveloped shopping destination on Mall Road. As the property's stuctures were being brought current from a mid 80s facade, I felt that a geometric, simple look would suite it best. To me,...
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Free Cincinnati Logo Design

Free-logo-designLogos are interesting. They rest on a business card or hang on the wall for years without notice. Then, like a powder-blue tuxedo at a black-tie event - the spotlight hits them and it's time for a change. If your company is ready to make that move, right now is a great time to do it. Friedrich Advertising is offering a free logo design package to Greater Cincinnati businesses, if you act before April 15, 2015. No clip art here. See logo samples. This ...
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