A blog on blogs… Sound familiar?
So, you want to generate more traffic to your website, attract more customers, and establish yourself as a leader in your industry – all while saving money. Sounds like a great plan, but how are you going to do it all when you’re busier than ever and trying to stick to a budget? With creative blog content of course!
One of the most effective ways to generate new business is through original, thoughtful blog content on your website. Below, we share ten of the biggest benefits of blogging. Just think of it as a coffee table book about coffee tables (who remembers that Seinfeld episode?) because yes, you’re reading a blog article right now.
To drive traffic
Perhaps the biggest reason to include a blog on your website is to increase traffic that can lead to more business. They key here is to be consistent. You’ll want to give people a reason to return to your website on a regular basis. The more they visit your website for new content, the more likely they are to become a customer.
To be a leader
Great blog content can position you as a leader in your field. Well written, educational content is an excellent way to show potential clients that you know your industry inside and out, and by sharing your knowledge with others, you can build trust, and that can lead to more sales.
For better SEO
Sure, you have a website, but is it one that people can find quickly when they search the web? If not, keyword rich blog content can help. When you add new blog articles to your website, it can help it rank higher in search engine results pages. Additionally, keyword rich blog posts can attract visitors who are searching for businesses like yours.
To save money
Advertising can get expensive, whether you’re considering buying digital ads or investing in more traditional forms of advertising like print ads and commercials. Blog articles, on the other hand, are cost effective. There’s no shortage of writers out there who can craft great content at reasonable prices. And if you’re quick to turn a phrase, you can really save money by writing blog content yourself.
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For link-building
Strong writing can go a long way. When you add high-quality content to your website, it’s more likely to be shared on other websites. This link-building can lead to better SEO and much more exposure for you and your business.
You can also link to pages on your own website from your blog, and while this isn’t technically “link-building” it is a great way to get visitors to look at more pages on your website.
Alternatively, linking to high-quality blog articles on other websites can help increase your website’s SEO. Note, however, that the emphasis needs to be on “quality.” If your links aren’t relevant to your business or they direct visitors to sketchy websites, it can hurt your SEO.
To understand your customer
It all comes down to data. Whether you’re using Google Analytics, SEMRush or another analytics tool, you can learn a lot about what visitors to your website are looking for. Then, you can use that data to create highly relevant web content that leads to conversions.
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To show personality
Blog content is a great way to stand out from the competition, and it’s a fantastic opportunity to showcase your brand’s personality. Through your blog posts, readers can get to know you better and get a solid sense of what makes your company different from the rest.
To save time
Creating ads can also be a long process. A blog article, however, doesn’t take much time to complete at all, especially if you’re working with a seasoned writer. Once it’s posted and shared on social media (more on that below), it has the potential of reaching a large audience very quickly.
For more social media content. Blog content tends to be educational and conversational, and that makes it perfect for social media platforms like Facebook and Twitter. This is a great way to get more people to visit your website. Once they click to read the article from your social media post, they very well might visit other pages on your website, too.
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To multi-purpose
Blog content can go a long way. Not only is it great for social media and to generate traffic to the website, but it can also be used in email marketing campaigns, newsletters, and even as press releases, especially if your blog article is about something timely.
Ready to learn more about how blogs can benefit your business? First, take a look at our article: How to write a blog article people will read. Then, contact Friedrich Advertising. We can help get you started (and we’re pretty good at catchy headlines, too).