If you’re wondering if traditional advertising is still relevant in today’s digital world, the answer is… absolutely. In fact, for most businesses, advertising via radio, television, billboards, direct mail, and other types of traditional marketing, can help your digital advertising efforts really go the distance.
Studies have shown that traditional advertising is more memorable than digital, which makes sense when you consider that most of us can remember our favorite Super Bowl commercial much easier than the pop-up ad we just saw on our most visited website. Read more