Get ultimate traction with On and Off-page SEO

Fundamentals of search engine optimization

It’s one thing to have a great looking website, but it’s another thing to have a website that gets the results you want. That’s where search engine optimization, or SEO, comes in. Without great SEO, your website runs the risk of not showing up (or ranking poorly) on search engines.

And, a website with poor SEO won’t provide visitors with the kind of user experience that makes them want to learn more about your product or business. Read more

WordPress may be the best CMS for your website. Here’s why…

WordPress, Drupal, Joomla, or a PHP or ASP.Net site? This may be a question you’re asking yourself if it’s time for a new website, and for good reason: your website is an integral part to your business, so you’ll need a content management system (CMS) or framework that’s easy to learn, update and manage. Not to mention one that helps your site rank high on search engines.  

Today, the top three most popular CMS platforms are WordPress, Joomla and Drupal, with a whole lot of smaller, newer CMS like Typo3 and Serendipity getting in on the game. And then there’s PHP platforms like Symfony and Laravel, and ASP.Net sites. These are custom-coded and typically built by a programmer or developer.  Read more

Why an SSL certificate is essential for your website 

Up until about a year ago, having a secure socket layer, or what’s commonly referred to as an SSL certificate, was only considered essential for websites set up for taking highly sensitive and personal information like credit cards. If you had a website with a retail component, it was critical that you carried extra security on your site.

In 2018, Google changed this by announcing that any website without an SSL certificate would, essentially, be penalized. Anyone who visits a website without the certificate would get a “not secure” message before the site opens and in the URL. The warning would likely make people leave the unsecure site and instead visit sites that are secure. Thus, making the unsecured site lose traffic which in turn would affect its ranking on the search engine. Read more

Pantone continues to make great color matches with Colorstrology

Looking for a creative idea, I came across the Pantone Colorstrology book at a Cincinnati Hallmark store. It stated that it would tell me what my Pantone color #15-1049 says about me. “Good luck!” I thought…

I opened to my birthdate and found that my color is Artisan’s Gold. Reading on, I found that I am expressive, imaginative and musical? Two out of three was still pretty good.

Anyway, I like creativity that jogs your thinking and makes you stop to consider the message. I think Michele Bernhardt’s Pantone book shows well thought out creativity pairing a recognized, colorful product with the emotion attached to your birthday. Finding it in a Hallmark store shows that the full product cycle was well thought out. Read more

6 tips for a great Cincinnati logo design

Trust your instincts
Go to perspective Cincinnati logo designer or agency websites to check out their portfolio. Some things to look for: A) there isn’t a portfolio. They may be guarding their client identities. Ask for 3 to 5 logos that best reflect their creative work. B) there are samples on the website and you immediately sense “I like these!”, then pencil them in as a possibility. C) you sense that they don’t match your taste, it’s time to move on. First impressions generally don’t lie in logo design. D) you are not seeing design that resonates with you in the samples. Living with a bad logo can be painful. Trust what you like to guarantee that you get it.

Maintain the focus
Your graphic designer probably comes equipped with Attention Deficit Disorder, which was bad in high school homeroom, but can serve them well in the creative space. Their brain is like the proverbial room full of cats. Make sure that your graphic designer channels their energy on your logo. Before you begin, take time to outline your likes, dislikes and expectations. Share this information with them at the outset and throughout the project to keep them on track. This will give you a greater selection of concept choices that you like. Plus, it can greatly shorten the project timeline. Read more

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