You hear it all the time: Content is king.
But what does that really mean? And is it even true?
While the phrase may be overused (and oversimplified) by everyone from web developers to copywriters, the fact is that content is the most critical component of your website because it serves two major purposes: it helps your audience learn about your product or service and aids in your website’s overall health, ranking well in search engines.
Think of it this way: Content may be your website’s “king” – but it doesn’t rule alone, rather alongside other elements including great design and functionality, optimized conversion tools like call tracking and form submissions, and paid ads like Google Ads that help target potential buyers.