Five steps to understanding and building a keyword library

If you’ve been looking for ways to increase traffic to your website, you’ve probably come across the term keyword research. Maybe you’ve even asked yourself, “How important can this be?” The answer may surprise you. 

Keyword research is an essential part of search engine optimization (SEO). In fact, many would say it’s the backbone of SEO. Without it, you’re missing out on attracting the kinds of visitors you need for your website – and business – to successful.  Read more

The upside of advertising in a down economy – “Git Up!”

There’s no denying that 2020 has been a very challenging year. The coronavirus has sent the economy into a tailspin. While there are glimmers of better days ahead, business owners are looking for ways to streamline budgets. Today, many are asking: “Is now the best time to invest in marketing?” The answer is: yes. 

Believe it or not, although the unemployment rate is high and consumers are cutting back on spending, the time is right to actively advertise your business and to try something new. The trick is to understand the best ways to market to consumers in this very sensitive time.  Read more

The benefits of choosing a sole proprietor ad agency over full-service

It takes a considerable amount of resources to run a full-service, brick-and-mortar advertising agency. First, you need a staff of dedicated employees. Then, you’ll need an office where your team can collaborate (not to mention a comfortable, inviting area where you can meet with clients). 

Then there’s the essentials like employee benefits, computers and software programs, not to mention a budget for travel and for snacks and coffee for the break room. And just who ends of paying for all this? More often than not, it’s the clients. Read more

Can you trust antivirus programs from other countries?

We rely on antivirus software to keep our computers safe from viruses and hackers that could sabotage our work, compromise our personal information and privacy, and cost us countless of dollars should the virus render our devices useless. But what about the antivirus software we choose to use? Do we have to worry about its legitimacy, or more specifically, its country of origin? 

The answer is… it’s complicated. If you’re worried about installing antivirus software from countries like China and Russia, where some of the most popular and inexpensive (and free) antivirus software is made, there is reason to be concerned, but it’s highly unlikely that these programs will put your computer at risk of a virus.  Read more

Google Ads vs. Facebook Ads: Which is best for your business? 

If you’re ready to invest in online advertising, there are important things to keep in mind, especially when it comes to the differences between two of the most popular types of digital advertising out there: Google Ads and Facebook Ads. 

Both are incredibly effective, and for different reasons. Which is better for your business depends on several factors including your budget, the goals of your advertising campaign, and how customized you want your ads to be. 

Below, we explain the difference between paid search and paid social. We’ll also discuss the differences between Google Ads and Facebook Ads, so you can decide how to go forward in the wide and rapidly changing world of online advertising. Read more

7 secrets to creating a great website 

When it comes to attracting new business in the age of technology, your company’s website is arguably at the epicenter. Not only do potential customers visit websites to learn more about products and services, but they also use websites to read what others are saying before they take the next step and make a purchase. 

Today, it’s pretty easy to design and launch a website thanks to DIY website builders. But Rome wasn’t built in a day, as they say, and your website shouldn’t be, either. It takes a little time to create a website that converts visitors into customers, and below, we explore the elements every website should have to do just that. Read more

Google Analytics 101: How to use data to optimize your website

So you’ve invested in a great website, but how can you tell if it’s helping your business? If you’re relying on feedback from people who have visited your website, or gauging the success of your website by the amount of contact forms you’re getting, that’s not enough. 

What you really need is data, and luckily, if you’ve connected Google Analytics to your website, you’ve got it at your fingertips. When it comes to understanding your website’s traffic, how it’s performing, and how it stacks up to your competitor’s websites, Google Analytics is your go-to, and it’s absolutely essential for all business owners. Read more

Six ways traditional advertising makes digital more effective

If you’re wondering if traditional advertising is still relevant in today’s digital world, the answer is… absolutely. In fact, for most businesses, advertising via radio, television, billboards, direct mail, and other types of traditional marketing, can help your digital advertising efforts really go the distance. 

Studies have shown that traditional advertising is more memorable than digital, which makes sense when you consider that most of us can remember our favorite Super Bowl commercial much easier than the pop-up ad we just saw on our most visited website.  Read more

Nine simple ways to gain organic traffic in 2020 

In order for your business to be successful, you’ve got to have a great website. That’s a given. But in order for it really go the distance, it’s got to be seen by people when they search the internet, it has to hold their interest and it has to motivate them to take the next big step and engage with you, so you can convert them into customers and clients. 

So, how exactly do you do this? Through a variety of ways, from making sure your website features well-crafted informative content to using data to understand what people are looking for and how they search when they visit your site. Basically, an optimized website requires left-brained, or analytic thinking, and a little right-brained creativity, too. Read more

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