If you’ve been looking for ways to increase traffic to your website, you’ve probably come across the term keyword research. Maybe you’ve even asked yourself, “How important can this be?” The answer may surprise you.
Keyword research is an essential part of search engine optimization (SEO). In fact, many would say it’s the backbone of SEO. Without it, you’re missing out on attracting the kinds of visitors you need for your website – and business – to successful.