Google Analytics 101: How to use data to optimize your website

So you’ve invested in a great website, but how can you tell if it’s helping your business? If you’re relying on feedback from people who have visited your website, or gauging the success of your website by the amount of contact forms you’re getting, that’s not enough. 

What you really need is data, and luckily, if you’ve connected Google Analytics to your website, you’ve got it at your fingertips. When it comes to understanding your website’s traffic, how it’s performing, and how it stacks up to your competitor’s websites, Google Analytics is your go-to, and it’s absolutely essential for all business owners. Read more

Six ways traditional advertising makes digital more effective

If you’re wondering if traditional advertising is still relevant in today’s digital world, the answer is… absolutely. In fact, for most businesses, advertising via radio, television, billboards, direct mail, and other types of traditional marketing, can help your digital advertising efforts really go the distance. 

Studies have shown that traditional advertising is more memorable than digital, which makes sense when you consider that most of us can remember our favorite Super Bowl commercial much easier than the pop-up ad we just saw on our most visited website.  Read more

Nine simple ways to gain organic traffic in 2020 

In order for your business to be successful, you’ve got to have a great website. That’s a given. But in order for it really go the distance, it’s got to be seen by people when they search the internet, it has to hold their interest and it has to motivate them to take the next big step and engage with you, so you can convert them into customers and clients. 

So, how exactly do you do this? Through a variety of ways, from making sure your website features well-crafted informative content to using data to understand what people are looking for and how they search when they visit your site. Basically, an optimized website requires left-brained, or analytic thinking, and a little right-brained creativity, too. Read more

How social media helps build your business

If you’re not taking full advantage of social media channels to build your business, it’s definitely time to start. Social media channels from Facebook, to Instagram, to the many in between, are incredibly important tools for every business regardless of size, industry, or profit margin. 

While some social media channels (sometimes called “platforms”) work best for certain industries and to accomplish specific goals, all platforms share the key benefits, which we’ve broken down below. We’ll also discuss popular channels like Facebook, Instagram, Twitter, and review sites like Google Business and share some best social media practices. Read more

Remote and freelance employees: Two trends that are here to stay 

There are two big trends in the workplace that are definitely here to stay – allowing employees to work from home, and hiring those who already do: freelancers. Both of these trends carry a myriad of benefits for both the employee and the employer, which is why they’re shaping the workplace of the future, especially as technology keeps advancing. In fact, a recent study found that by 2028, 73% of all teams will include at least some remote employees. 

If you’re considering letting your employees work from home or if you’re establishing a business with remote offices, take a look at our list of benefits below. We came up with the top reasons to offer flexible work options to your employees, as well as the best reasons to hire freelancers. Read more

Why online reviews are more important than ever 

Small business owners understand that great customer service is essential for the longevity of your business. In fact, if you’re like most business owners, you’ve spent decades working long hours and with small budgets to build a stellar reputation in your community.  

Nothing can reinforce your reputation more than your clients and customers. And yet, just one negative or “bad” online review can damage the reputation you’ve worked so hard to build and even worse, drive business elsewhere. Read more

How to write a blog article people will read 

Posting regularly to a blog on your website is a great way to increase visits, and it’s also an excellent opportunity to establish yourself as a leader in your field. A well-written, informative blog article can help you stand out from the crowd, and it can do wonders for search engine optimization, because the more you add original content to your website, the higher it tends to rank. 

Before you start writing your next (or maybe your first) blog article, take a look at our tips below on how to write a great blog article. Remember, you don’t have to be Hemingway to write an article people will read. As a leader in your field, you’re already more than qualified to share what you know. Read more

New gen web browsers compared for privacy

Most popular web browsers out there today, like Chrome, Safari and Firefox have a lot to offer, but newer web browsers are changing the game concerning privacy and security. Many of these new browsers are highly customizable. This gives you the ability to create your optimal browsing experience. 

Below is our list of the six latest web browsers for privacy and security. Some of them are free,  or at least offer a free version, so you can try them to see which is the best fit for you. 

Some, like Vivaldi, allow you to view multiple websites at once, while others like Readdle are great for iOS users who need to file share or open PDF files regularly.  Read more

The top four popular browsers compared for privacy

Not all web browsers were created equal, especially when it comes to privacy. In fact, a couple of popular browsers fall short when it comes to keeping your search history and other personal information private, which can lead to unwelcome cookies and even hackers. 

In an age when everything is stored somewhere on our computers – from social security numbers to credit cards – it’s more important than ever to make sure you’re using a browser that considers security and privacy as important is speed and memory. 

Below we take a look at 2019’s most popular browsers: Chrome, Explorer, Firefox and Safari, for privacy. We’ve ranked from the lowest performing to the top performing. 

And here we cut to the chase:  The award for most outstanding browser for privacy goes to…. Safari and Firefox. Although some new browsers, including Tor and Cocoon, go the distance when it comes to privacy, too. Read more

Why website content matters

You hear it all the time: Content is king. 

But what does that really mean? And is it even true? 

While the phrase may be overused (and oversimplified) by everyone from web developers to copywriters, the fact is that content is the most critical component of your website because it serves two major purposes: it helps your audience learn about your product or service and aids in your website’s overall health, ranking well in search engines.

Think of it this way: Content may be your website’s “king” – but it doesn’t rule alone, rather alongside other elements including great design and functionality, optimized conversion tools like call tracking and form submissions, and paid ads like Google Ads that help target potential buyers.  Read more

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