When it comes to attracting new business in the age of technology, your company’s website is arguably at the epicenter. Not only do potential customers visit websites to learn more about products and services, but they also use websites to read what others are saying before they take the next step and make a purchase.
Today, it’s pretty easy to design and launch a website thanks to DIY website builders. But Rome wasn’t built in a day, as they say, and your website shouldn’t be, either. It takes a little time to create a website that converts visitors into customers, and below, we explore the elements every website should have to do just that.