It takes a considerable amount of resources to run a full-service, brick-and-mortar advertising agency. First, you need a staff of dedicated employees. Then, you’ll need an office where your team can collaborate (not to mention a comfortable, inviting area where you can meet with clients).
Then there’s the essentials like employee benefits, computers and software programs, not to mention a budget for travel and for snacks and coffee for the break room. And just who ends of paying for all this? More often than not, it’s the clients.