Why an SSL certificate is essential for your website 

Up until about a year ago, having a secure socket layer, or what’s commonly referred to as an SSL certificate, was only considered essential for websites set up for taking highly sensitive and personal information like credit cards. If you had a website with a retail component, it was critical that you carried extra security on your site.

In 2018, Google changed this by announcing that any website without an SSL certificate would, essentially, be penalized. Anyone who visits a website without the certificate would get a “not secure” message before the site opens and in the URL. The warning would likely make people leave the unsecure site and instead visit sites that are secure. Thus, making the unsecured site lose traffic which in turn would affect its ranking on the search engine. Read more

Pantone continues to make great color matches with Colorstrology

Looking for a creative idea, I came across the Pantone Colorstrology book at a Cincinnati Hallmark store. It stated that it would tell me what my Pantone color #15-1049 says about me. “Good luck!” I thought…

I opened to my birthdate and found that my color is Artisan’s Gold. Reading on, I found that I am expressive, imaginative and musical? Two out of three was still pretty good.

Anyway, I like creativity that jogs your thinking and makes you stop to consider the message. I think Michele Bernhardt’s Pantone book shows well thought out creativity pairing a recognized, colorful product with the emotion attached to your birthday. Finding it in a Hallmark store shows that the full product cycle was well thought out. Read more

6 tips for a great Cincinnati logo design

Trust your instincts
Go to perspective Cincinnati logo designer or agency websites to check out their portfolio. Some things to look for: A) there isn’t a portfolio. They may be guarding their client identities. Ask for 3 to 5 logos that best reflect their creative work. B) there are samples on the website and you immediately sense “I like these!”, then pencil them in as a possibility. C) you sense that they don’t match your taste, it’s time to move on. First impressions generally don’t lie in logo design. D) you are not seeing design that resonates with you in the samples. Living with a bad logo can be painful. Trust what you like to guarantee that you get it.

Maintain the focus
Your graphic designer probably comes equipped with Attention Deficit Disorder, which was bad in high school homeroom, but can serve them well in the creative space. Their brain is like the proverbial room full of cats. Make sure that your graphic designer channels their energy on your logo. Before you begin, take time to outline your likes, dislikes and expectations. Share this information with them at the outset and throughout the project to keep them on track. This will give you a greater selection of concept choices that you like. Plus, it can greatly shorten the project timeline. Read more

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